CARY, N.C. — Thousands of readers visited AutoRemarketing.com this week to learn more about the automaker that now tops the list for brand loyalty based on Market Intelligence data from Kelley Blue Book's Kbb.com.

A story about Hertz's Rent2Buy Program also drew plenty of interest.

The top five stories from AutoRemarketing.com this week are:

1. New Automaker Tops Brand Loyalty Rankings

IRVINE, Calif. — There's a new No. 1 auto brand for customer loyalty, according to Market Intelligence data from Kelley Blue Book's Kbb.com. Toyota no longer holds its first-place perch. It has now been replaced by …

2. Hertz Looks to Expand Rent2Buy Program to Drive Higher Resale Returns

PARK RIDGE, N.J. — A new online program from Hertz that can help quell some of the used-vehicle purchase trepidation among shoppers by giving them a three-day test drive has been …

3. NAAA: 2009 Auction Volumes Down More than 14 Percent

FREDERICK, Md. — The National Auto Auction Association's 13th annual survey determined that sales of used vehicles totaled 8.9 million units worth …

4. Edmunds Says Used Toyota Values Down about 4.5% from Before Recall

SANTA MONICA, Calif. — Analyzing used-vehicle prices, Edmunds.com discovered that prices are up across the board by about 2 percent from the previous month. However, the company noted that apparently the prices of used Toyotas …

5. Are Toyota Incentives Helping to Spur Greater Sales Turnaround?

IRVINE and SANTA MONICA, Calif. — Analysts from Edmunds.com and Kelley Blue Book's Kbb.com found that hefty incentives offered by Toyota are doing more than just help …

Editor's Note: For more, stay tuned to the Auto Remarketing Today daily e-newsletter for the latest breaking news in the industry. Also, visit our sister publication, SubPrime Auto Finance News, to learn more about the trend and challenges facing the auto finance industry.