DAYTON, Ohio — Reynolds and Reynolds on Tuesday rolled out a new marketing feature so dealers can highlight their new- and used-vehicle inventories on Facebook.

Company officials touted several capabilities of MyShowroom as a progressive extension of the Reynolds Web Solutions Mobile Pro for WebMakerX 2.0. They believe this new Facebook application further enhances the visibility of a dealer's inventory by automatically displaying those vehicles on the dealership's Facebook fan page for consumers to browse.

Other functions of MyShowroom hailed by Reynolds included:

—Enhance marketing campaigns by incorporating short code marketing that invites consumers to send text messages to the dealership to receive more information about a specific product or campaign. 

—Offering consumers using a smartphone a mobile-friendly rendering of the dealership's Web site on their phone.

—Allow consumers to receive specific vehicle information on their mobile phones directly from inventory listings on the dealership's Web site.

Dealers can review this application further by visiting http://facebook.com/ReynoldsWebSolutions. There, they can click on the MyShowroom tab.

"The marketing adage of ‘be where your customers are' has never been more important to dealerships," explained Trey Hiers, vice president of corporate marketing at Reynolds.

"As the economy begins to show signs of recovery, dealers increasingly are looking for ways to create as many touch points as possible to market their products and services and attract consumers to their dealerships," Hiers continued.

"With more than 100 million people in the U.S. actively using Facebook, MyShowroom provides another easy and cost-effective way for dealerships to extend the reach of their advertising and position themselves first in the minds of consumers," he concluded.