ORLANDO, Fla. — Dealers attending the National Automobile Dealers Association Convention in Orlando, Fla., recently spent a lot of time engaged with vendors and suppliers in the profitable pre-owned side of the business.

Chip Perry, president and chief executive officer of AutoTrader.com, shared some feedback about what dealers can do to enhance their online marketing efforts.

Perry believes the Internet can do more for dealers than just generate potential leads. He offered several ways AutoTrader.com can facilitate those possibilities.

Check back with AutoRemarketing.com for upcoming videos featuring other industry experts.