PALO ALTO, Calif. — Dealers now have another option when choosing a Web site to promote inventory listings. High Gear Media this week rolled out its plan for a searchable listings platform that's incorporated into its network of automotive content Web sites.

High Gear Media officials contend this inventory listing marketplace can push out access to more than 4 million used vehicles for sale in the United States. They went on to highlight that the portal will be incorporated into all of its Web sites, including TheCarConnection.com, MotorAuthority.com, GreenCarReports.com, AllCarsElectric.com and FamilyCarGuide.com.

Along with a sorting tool, High Gear Media indicated that the listings can integrate vehicle details, photos, history reports, live mapping features and links to related articles from throughout its network. Potential buyers can contact the sellers directly through the each site by e-mail or phone.

"We're creating premium original automotive content at scale, curating the best of the Web and providing useful tools and services users need to get the exact car that suits them," explained Matt Heist, chief executive officer of High Gear Media.

"Giving our users access to millions of used-car listings is part of creating superior experiences on all of our automotive destination sites," Heist added.

High Gear Media also pointed out that this new inventory tool is powered by Vast.com, a leading provider of vertical search and advertising technology. Executives noted that Vast.com's platform can automatically present local area vehicle for sale that best match what the shopper is seeking, along with detailed drill-down by make, model and feature.

"High Gear Media's unique model of producing rich, deep sites for different types of buyers and car segments offers Vast and our dealers a new channel to in-market buyers," said Ben Cohen, general manager of autos at Vast.com.

"We are excited to have High Gear Media as a publisher in the Vast network as their Web sites help us maintain the highest standards in lead quality for dealers," Cohen continued.

Dealers who would like to list inventory on the High Gear Media Web sites can visit www.vast.com/info/automotivedealers.