automotiveMastermind, part of S&P Global Mobility and a provider of predictive analytics and marketing automation for dealerships, has introduced an application program interface designed to allow OEMs, dealer groups, digital retailers and customer data platforms to integrate with Mastermind, aM’s automated sales and marketing platform.

aM said the API will enable industry partners to directly access customer data and insights through Mastermind and use the data to create proactive and personalized marketing to enhance their customers’ car-buying experience.

The company said the integration will also provide a complete and accurate view of customers’ needs, preferences and behaviors, increasing the chances of converting leads into sales.

“We’ve been very intentional about introducing enhancements within Mastermind and creating a comprehensive network of integrations to help our partners align their tech stack, uncover new sales opportunities and create the best experience for customers,” automotiveMastermind chief product officer Aaron Baldwin said in a news release.

“The Mastermind API is another step forward in delivering on our commitment to be the best data and technology partner to our customers.”