CINCINNATI — Dealer Specialties recently launched Mobile Marketing Solutions, a Web site and text messaging lead generator for dealers that can be integrated into an existing marketing strategy.

Company officials explained that Mobile Marketing Solutions can deliver an informed and relevant lead resulting in a more profitable and faster sale. They noted that the solution includes three options:

—A mobile inventory Web site.

—A mobile inventory Web site with up to four text messaging keywords.

—A mobile inventory Web site with up to eight text messaging keywords with an option for dealerships to get a comprehensive marketing strategy that gives them the ability to track multiple brands, marketing programs and advertising dollars.

The solution can offer vehicle shoppers access to photos, details, e-brochures and dealer contact information in a mobile environment according to their preferences if the consumers provide a phone number or e-mail address.

Dealer Specialties executives believe the benefit to a dealership in creating a personal marketing list is that it helps enhance long-term customer relationships. They contend the solution is easy to monitor with online access for lead reports and mobile Web site analytics.

"We are very excited about the addition of a mobile solutions offering for automotive retailers. We are launching an innovative and accountable marketing solution during a time when the industry is evaluating where their marketing dollars are spent," explained Al Hess, general manager of sales and operations for Dealer Specialties.

"This mobile and lead generating marketing tool is a natural extension to the current line of marketing offerings from Dealer Specialties. We believe our customers will enjoy the simplicity the tool offers, the integration of online and mobile platforms and the overall value our offer will deliver," Hess continued.

"Dealers who want to reach on-the-go consumers who prefer to shop mobile and communicate via texting are encouraged to participate in this program. The mobile and texting demographics clearly point to an opportunity automotive retailers can benefit from today," he went on to say. 

For more information about Dealer Specialties' Mobile Marketing Solutions, dealers can visit www.dealerspecialties.com.