CARMEL, Ind. — ADESA announced that its information services subsidiary, AutoVIN, reached a new marketing agreement.

The deal with Sword Apak is meant to join the companies' resources to raise awareness of each other's products and services, as well as referring prospective customers.

Part of the Sword Group, Sword Apak has more than 30 years of experience providing specialist financial systems to asset-based finance and retail banking sectors.

"Sword Apak is recognized as a global leader for its expertise in providing specialist floor planning systems to the automotive and inventory finance industries," noted Dennis Jones, president of AutoVIN.

"This partnership is a good match for AutoVIN, and I am pleased to share this information with our customers," Jones continued.

Executives went on to highlight that Sword Apak's floor planning software is used worldwide by manufacturer captives and independent finance providers. The software can manage wholesale floor planning portfolios.

They went on to mention that Sword Apak's highly advanced, Web-based application (WFSv6) can deploy quickly using future-proof technical architecture that can support clients' growing international business aspirations.

"At AutoVIN, we're always looking for additional ways to support our customers," Jones contended.

"Sword Apak has in-depth knowledge of the automotive finance industry, and with WFSv6 offers the ideal complementary solution that our customers will find beneficial," he added.

Sword Apak executives are eager to collaborate with AutoVIN through this deal.

"This agreement marries the synergies between our organizations," explained James Powell, sales director for Sword Apak.

"It is a win-win for our customers — providing them with additional resources for meeting their business needs," Powell continued.

"I look forward to partnering with AutoVIN, which has a reputation as a leading provider for professional field information services," he concluded.