DALLAS — Liquid Motors recently launched customized Web sites that make it easier for consumers to scan inventories and more on their mobile devices, which can help dealers connect with these shoppers more effectively.

Company executives contend that a dealer's traditional Web site can be difficult to navigate on a mobile device. Liquid Motors explained that it packaged sites that are optimized for consumers who are shopping away from their computer.

Among the adjustments these altered sites have, Liquid Motors highlighted that they can provide consumers with quick access to site content that is relevant to mobile users. That specific content includes directions and dealership contact information, service and parts department information and both used- and new-vehicle inventory.

"Effective marketing demands that a dealer's message appears where consumers are. Automotive shoppers are online, using mobile devices," explained Mark Burack, vice president of business development for Liquid Motors.

"Liquid Motors developed mobile Web site service as a method for our dealers to expand their dealership Web site content to consumers, specific to the device used to view it," Burack added.